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Like other best SEO tools for agencies, Ahrefs offers paid add-ons such as Report Builder, Project Boosts, and Content Kit. We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank. Its powerful features, intuitive interface, and competitive pricing make it well-suited for mid-sized agencies managing multiple clients. I appreciate it because it offers a thorough on-site analysis covering everything from meta tags to broken links and speed metrics. I always keep a few of these free tools in my arsenal because they save me time, help me uncover hidden issues, and point me in the right direction to outrank competitors.
You can also export your results for easy access and review later. SEO tools help users track, evaluate, and optimize their SEO performance. It also provides tools for keyword research, competitor analysis, and technical audits.
best SEO tools in 2025: Free and paid tools tested personally
These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things. Fat Rank is a great Google Chrome extension that helps you find out where your site ranks on Google. Moreover, it allows users to quickly download the CSV reports from the Fat Rank mobile app and Chrome extension. You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser. It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score.
- It allows me to discover new keywords related to my business, understand their search volume, and see how competitive they are.
- With URL inspection tools and Search Analytics that track site impressions and organic traffic, you can better understand what’s bringing people to your site.
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We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Local helped increase our client’s footprint in the local search ecosphere which ultimately led to higher brand authority in Google. Moz Local took our location data and put it in all of the right places.
It also records all the errors Google picks up on your site, tells you what’s been indexed on your site, and gives you impression and click-through data on all your keywords. I’ve done a bunch of outreach projects out of Gmail and a Google Sheet. Keeping track of who contacted who, updating last status, remembering to send follow-ups, coordinating and updating templates, it’s all a massive pain that takes up way too much time. My rule is that if I’m not willing to do outreach for link building, I shouldn’t be focusing on SEO for traffic. Compared to the other “SEO workhorse” tools, it’s by far the easiest to use.
Side Hustle Pro
Envato Elements is a subscription-based service offering a vast library of creative assets, including graphics, templates, videos, photos, and audio files. It provides designers, marketers, and creatives with unlimited SEO Anomaly downloads and access to high-quality resources for their projects. Serpstat is an all-in-one SEO platform that provides comprehensive solutions for many digital marketing needs. This is all in one SEO tools to complete your website audit using without any money or payment.
Using Google Autocomplete is a great way to find keyword and content ideas, but the Keyword Tool is a completely free tool that makes this process even easier. With a free account, you can get an entire list of relevant keywords to use for your content strategy. Content is constantly changing online, so it’s important to have access to fresh data. In Semrush’s case, the keyword database gets an update every month. When deciding on which is the best SEO tool for you, you will want to consider a few factors.
When you pair it with basic SEO tools, you’ve got a powerful, affordable content creation system. The SEO Content Marketing Tool by SE Ranking enables a complete SEO content creation lifecycle. If your main reason for looking for an alternative to Surfer SEO is its narrow focus and high price, SE Ranking deserves your attention. While Surfer excels at content optimization, it leaves you needing other tools for comprehensive SEO work. SE Ranking solves this problem by offering everything under one roof.
From on-page SEO audits to domain and URL comparisons, SEOQuake gives you the power to gain SEO insights from the Internet with just a few clicks. Dashword positions itself as a solution to help you “write great content, fast” with a focused set of tools for content marketers. For the practical stuff, Semrush offers add-ons for Google Docs, WordPress, and Microsoft Office 365, so you can work directly on whatever platform you prefer. You and your team members can collaborate on projects and review each other’s work. What’s cool about Jasper is how it uses multiple AI models that are specifically tuned for marketing. Moreover, it’s always updating to use the newest AI technology.
Criteo Commerce Growth has earned its position as one of the most popular ecommerce advertising tools. It features advanced AI technology and is also known for its unmatched performance in customer acquisition and retention strategies. Ecommerce businesses choose AdRoll for its responsive and helpful account managers, easy pixel implementation, and robust reporting tools. The platform is noted for its high return on ad spend (ROAS) and its ability to generate significant revenue. Of all the rank tracking tools I’ve used, STAT is the most consistently accurate and well beyond everything else.
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